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Originally published Nov. 16, 2017. Updated Oct. 18, 2023. It’s that time of year again: budget season. Marketers and brand leaders everywhere are holed up at their desks, reviewing the past year’s performance, finding ways to improve, and making projections and predictions about the year ahead. For the majority of marketers, those budgets are going to include content. Content is so central to every piece of the puzzle that it doesn’t make sense for most marketers to divvy up their budgets into content- and non-content-related portions. Content can be the fuel for all your marketing initiatives, and it can be used by every department in your company — from sales and the…

User experience or UX design is the invisible hand shaping our interactions with technology. It is a topic close to every digital consumer’s heart. We’ve all experienced the highs of seamless apps and the lows of frustrating websites. One glaring issue is the lack of clarity. Users crave intuitive interfaces, but when buttons are confusingly labeled or placed haphazardly, it creates unnecessary roadblocks. Think of it like entering a room and not finding the light switch; you’re left fumbling in the dark, unsure of where to go.  Today, let’s delve into the common user frustrations stemming from bad UX design with solutions for design and functionality improvements.  Cluttered Interfaces Picture…

At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts? Hold that thought. We’ll come back to it. However, while the martech landscape is massive by the total count of companies on it, the scale of those companies varies dramatically. If we draw a graph of martech companies by their scale — measured by revenue and/or install base — it would be a quintessential “long tail” distribution, like the illustration…

בניית מותג היא לא דבר פשוט אולם אנשים זוכרים מותגים, קונים מותגים ומחזיקים ממותגים הרבה יותר מאשר מוצרים לא ממותגים. מיתוג עסקי באינטרנט הוא נגיש יותר מאשר בעבר ואין ספק שעם חברת הפרסום הנכונה לצידכם תוכלו למתג ולקדם את העסק שלכם כפי שמעולם לא חלמתם. מהו בכלל מותג ומה מאפיין אותו? אפשר לומר שמותג הוא משהו שאנשים זוכרים, מייחסים לו חשיבות רבה והוא נחשב לרוב לאמין יותר מאשר המקבילים לו. אנו כלליים מאוד בהגדרה מכיוון שמותג יכול להיות אדם מסוים, עסק או ארגון כלשהו ויכול להיות אפילו מוצר כלשהו. הקהל זוכר את המותג רק מהלוגו שלו או סמל כלשהו שמזכיר לו אותו, תחושה שהוא מספק להם או מוצר או שירות…

For many years, the people designing, managing, and delivering user experiences have pursued the LEGO ideal – making experiences modular.  Content teams have aimed to make content modular so that it can be assembled in multiple ways. UI design teams have worked to make user interfaces modular so they can be assembled in different ways as well.   More recently, vendors have embraced the LEGO ideal. The IT research firm Gartner labeled this modular approach as “composable” and now scores of SaaS firms endorse composability as the most desirable approach for building user experiences. The LEGO ideal has become a defining North Star for many digital teams.  The appeal of LEGO…

April 07, 2020 at 5:17 PM Today we have enabled the New Accessible Player for all accounts. Prior to today, these updates had to be enabled via Account Beta flags in your Account Settings. Now, it’s automatically available to everyone! Here’s a rundown of the updates which you can read more about here. Updating our player’s appearance First, we increased the opacity of the control buttons and eliminated the transparency of the progress bar. These changes might seem subtle, but they will make a big difference in the experience for those with limited or low vision. Plus, our new default player is designed to work well with screen readers and…

Top of the Funnel Videos Users in this stage are experiencing your brand for the first time, and they may know that you somehow relate to their problem, but they need to learn precisely how. So you need to build trust by presenting yourself and adding value to them. Add value through educational videos.  You can add value by answering questions your audience may have or by creating educational/informational content that could help your prospect to understand his situation better and be more informed about potential solutions.  Example:  Jerry is looking to start with video marketing but does not know where to start, so Jerry Googles: Video Marketing 101. He…

How do you charge more than your biggest competitors, and you’ll still have a long queue of customers waiting to buy? When I say more, I mean “more”. Maybe 3X, 10X or even 100X more. And oh, I know the next thing that’s going to crop up on your mind, “Is this for real?” I get the skepticism but… Yes, it is! The funny thing is, many businesses do not understand this singular thing. If you understand this, you’ll take matters into your own hand, charge more, and watch lineup of customers, I mean happy customers. I’m talking about a simple “4-letter” word… A 4-letter word that can explode your…